Shifting Definitions of “Luxury” Among U.S. Consumers
According to eMarketer, the perception of what constitutes a luxury product is evolving in the U.S. market. Among American adults, the share of those who define luxury based on high-quality materials has declined from 55% in 2021 to 49% in 2025. Conversely, the proportion of consumers who associate luxury with high price has risen to […]
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